asobi labs

play · flow · create

A creative software studio inspired by the Japanese concept of asobi-gokoro — "the playful heart." We build mindful, experimental technology that blends art, emotion, and code.

view work get in touch

Our Approach

Building software with intention

Playful

We embrace curiosity and experimentation. Software should spark joy, not just solve problems. Every interaction is an opportunity for delight.

Mindful

We design for human attention and wellbeing. Technology should enhance life, not dominate it. Less noise, more signal.

Precise

We sweat the details. Clean code, intentional design, and thoughtful execution. Craft matters.

Experiments

Coming soon

Currently exploring ideas and building in the lab. Check back soon to see what emerges from the experiments.

The Lab

Exploring ideas

Experimentation

Building small, focused products to test ideas and learn what resonates. Each project is a hypothesis.

Indie Development

Working in the open as a solo maker. Shipping fast, iterating quickly, and finding what sticks through practice.

Learning in Public

Sharing the journey, the wins, and the lessons. Building a body of work through consistent experimentation.

Playful Tools

Creating software that brings joy and utility. Small bets on ideas that combine creativity with everyday needs.

Follow along
on the journey

maria@asobi-labs.com